Mademoiselle Prive

A couple days ago, I was taken on an immersive journey through the origins of Coco Chanel’s infamous creations at the Mademoiselle Prive exhibition.


For the first time ever, all three floors of the Saatchi Gallery are being taken over for a single exhibition, displaying Chanel’s Haute Couture, the High Jewellery “Bijoux de Diamants” collection created in 1932 and Chanel No 5. As you take a stroll through each room, you slowly unravel Coco Chanel’s history, secret codes and charismatic personality that are still kept alive today through each collection by Karl Lagerfeld.




As you enter, you’re greeted by a mirror ceiling and giant oriental screens all across the walls, reflective of Coco Chanel’s apartment.


First and foremost, make sure you’ve downloaded the Mademoiselle Prive app, available on both the App Store and Android. This free app acts as a guide through the entire exhibition providing additional information, photos, videos and behind the scenes that make your journey through the world of Chanel come alive!



The first room is a mini replica of Coco Chanel’s apartment in 31 Rue Cambon, Paris, with mirrors and stairs leading up. Point your app at anything in the room and you get a 360° view of her actual apartment. As you move your phone, you get to see all around her apartment. Incredibly cool!



Did you know that Coco Chanel began her fashion career by making hats?



Walls covered in drawings and writings, once again, point your app at one of the digital screens and more information will pop up about that image.





Being incredibly superstitious, there were various symbols that were incredibly important to Coco Chanel and are still reflected in Lagerfeld’s modern day creations.






Probably the most iconic fragrance in the world, Chanel No 5 was made in 1921 by French perfumer Ernest Beaux. It’s said that the fragrance was called No 5 as it was the 5th concoction that Coco Chanel liked out of those created by Beaux. It was made even more famous by Marilyn Monroe who stated that she wore nothing to bed except a few drops of Chanel No 5.




Next is the High Jewellery room which displays the original jewellery collection created by Coco Chanel in 1932. Photographs of various celebrities and faces of the house of Chanel also adorn the walls wearing the jewellery collection, captured by Lagerfeld in Coco Chanel’s apartment.




The newest darling of the house of Chanel, Lily Rose Depp.



Probably my favourite room in the entire exhibition! Beyond stunning dresses lit up by very Star Wars-esque laser beams of light.




I’m beyond obsessed with this gold dress! Can I borrow this for my wedding reception please, Karl?






Wearing: Top – ASOS, Skirt – Zara, Tights – Primark, Shoes – Missguided, Scarf – Zara, Watch – Michael Kors, Bag – Michael Kors, Earrings – ASOS


We were treated to canapes and unlimited champagne all evening along with an incredible bar on the top floor resembling the casino featured in Chanel’s Autumn/Winter 2015 show. I’ve been to a fair share of fashion exhibitions and this was definitely the most immersive experience I’ve ever had thanks to the Mademoiselle Prive app. Each part of the exhibition literally comes to life and you are free to go at your own pace and find out as little and as much as you want along the way.

I was invited by Chanel to attend this preview of the exhibition but it’s now open to the general public till 1st November. One element of the exhibition which I wasn’t able to exprience however was the Workshop Programme. You get the opportinity to discover more about Chanel’s craftsmanship with Lesage and Lemarié and learn to embroider, work with feathers and create flowers. There is also an olfactive workshop where you can discover the secrets of Chanel No 5. The workshops take place four times a day at 10.00am, 12.00pm, 2.30pm and 4.30pm. There are  extra session every Wednesday at 6.30pm. Bookings can be made up to one week in advance and two complimentary tickets are available per booking.

The exhibition is taking place at the Saatchi Gallery and the closest tube station is Sloane Square.

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